Pete Wendel

Pete-Wendel.jpg
Pete-Wendel.jpg

Pete Wendel

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Pete leads and manages UX strategy and design for Walgreen’s Personalization initiative, which includes omni-channel programs such as Balance Rewards and Steps with Balance Rewards / Balance Rewards for Healthy Choices. This helps Walgreens increase the health and well being of its customers and patient populations through services, programs and products designed to help people make better choices for saving money, feeling better, and caring for others. Ultimately, Pete simplifies complexity and humanizes technology in order to create meaningfully connected platforms with people and information.

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Pete’s 15+ years experience in behaviorally driven design have led to the creation of new processes, products, services and platforms that drive diffusion of innovation. From helping to redefine rural care for Norman Regional Health system; to discovering, defining and co-designing Smart Home market opportunities for Sears Holdings with customers and employee stakeholders; to leading user Research for Microsoft Surface multi-touch tabletop; to developing the behavioral framework with marketing for Steps with Balance Rewards / Balance Rewards for Healthy Choices at Walgreens, Pete’s role has been to help organizations understand people and use technology to meet people where they are—in the places and spaces that matter in their lives.

Pete has been an invited speaker, workshop collaborator, and/or published with numerous organizations, including the international Service Design Network, the Human Factors and Engineering Society, and institutions including IIT’s Institute of Design, Ohio State, Carnegie Mellon & CMU’s Quality of Life Technology Consortium, and later this August, the University of Michigan.

Pete holds an MA in rhetoric and information design from Carnegie Mellon and a BA in psychology and philosophy from Coe College. He is the author of numerous publications and patents for product and service design innovation.