Choosing The Right Content To Repurpose In Your Online Community

Choosing The Right Content To Repurpose In Your Online Community

There’s a lot to be said about how to repurpose content, much of which comes down to your organizational culture, the type of content you create on your social accounts, the needs of your members, your goals as a professional Association, and the type of content that will appeal to your members. We polled our team of Engagement Professionals at Next Wave Connect and these were their TOP 3 suggestions for repurposing content into your member-only communities.

4 Must-Have Strategies For Successful Member Engagement In The New Year

4 Must-Have Strategies For Successful Member Engagement In The New Year

Ever feel like you’re reacting to low engagement metrics rather than working through an established, proactive plan to highlight value and benefit to your members? Do you know why you do the things you do as they pertain to creating content and working to evoke engagement within your association?

Before you stick with the same, tried-and-true (or maybe not-so-true) methods for effective member engagement in a virtual environment, try these 4 must-have strategies.

Post-Election: The Unknown "What Comes Next"

Post-Election: The Unknown "What Comes Next"

For many members, their Association is their lifeline for staying current with the latest public policy changes. Associations are undisputedly powerful forces in both driving and responding to change on local, state, and federal levels. As policies change and programs are introduced into legislation, members will turn to their Association for an answer and direction so they can lead their organizations. Now is the time for Associations to step up their member communication strategy to drive effective engagement.

Membership Dues Don’t Cut It Anymore

Membership Dues Don’t Cut It Anymore

Membership dues alone are not enough to sustain and keep most associations afloat. Due-based and non-dues revenues are not mutually exclusive. They can both be utilized for revenue generation. Ultimately you will want to develop a non-dues revenue strategy that addresses why you want new revenue sources (your goal) and how best to achieve it.  If your association is creating a brand-new NDR program or refining its current one, check out this Next Wave Connect blog to learn more about the TOP 5 STRATEGY COMPONENTS to keep in mind.

4 Strategies: Member Loyalty Through Member Engagement

4 Strategies: Member Loyalty Through Member Engagement

Its seems simple enough. If you showcase value/benefit to your members, they will be loyal to your organization. Member loyalty leads to engagement and even further, renewals-two words that make any Association leader happy. So, how do you promote member loyalty and promote effective engagement in a virtual environment? Try these four (4) Next Wave Connect approved strategies.

MGI’s Membership Marketing Benchmarking Report: The Top 5 Takeaways

MGI’s Membership Marketing Benchmarking Report: The Top 5 Takeaways

Recently, Marketing General Incorporated released their 2016 Membership Marketing Benchmarking Report. This annual report is one-of-a-kind. It provides insight on the membership enhancement strategies that 828 unique associations-spanning individual member associations, trade associations, and associations combining the characteristics of both-are using today and whether they are successful or not. There is a multitude of information in this comprehensive report, but here are five stats that stood out when I read the report for the first time.

Focusing On The Association Market

Focusing On The Association Market

"In 2016, the trillion-dollar healthcare industry is continuing to experience extraordinary change spurred by the Affordable Care Act (ACA), the growth of large health systems, technological advances, and an emphasis on quality and outcomes.  This being a presidential election year additionally promises heightened scrutiny and debate of healthcare policies and practice.
Staying on top of new developments occurring at breakneck speed is not a new challenge for healthcare professionals. Fortunately, for every sector of the healthcare industry, there is at least one, if not numerous, professional associations and societies that focus on these issues.

Join Next Wave Connect as we dive further and make waves in this ever-evolving healthcare association market.

Health Care Services: Difficult to Define, Difficult to Measure

An effective health care IT product must enhance the quality of patient care and lower the cost of providing a healthcare service. However, the quality of these services is difficult to measure. How can healthcare IT companies be sure that claims of “enhancing the quality of a service” or “lowering the cost” are accurate if the quality of service itself is so difficult to define and measure?

Healthcare is Drowning in Data and Dying of Thirst for Information

The annual Health IT Leadership Summit is just around the corner. Speakers and panelists are gearing up to discuss innovating healthcare. One of those speakers, Dr. Reid Coleman, took time out of his schedule to discuss the value of the Health IT Leadership Summit, why he is passionate about health IT, and advice he has for healthcare companies that are struggling with health IT.

The Challenges Facing Healthcare IT Companies

It’s no secret that healthcare struggles to stay current with technology. Silicon Valley sees the delayed use of tech in the health setting and often looks for opportunities to seize a piece of the pie. Many enthusiastic startups, investors, and idea people have tried to blaze new trails in healthcare only to be met with defeat. From the outside, it may appear that healthcare operates like any other business. If you know the business, and healthcare is a business, then presumably you should be able to fare well in healthcare environment. Right?

Patient Experience and Innovation with Matt Gove

Matt Gove is speaking at the upcoming Health IT Leadership Summit, and we had the opportunity to catch up with him for an interview. His background is dynamic, and it’s most notable for the fact that he didn't start out in healthcare. Matt's focus on patient experience and innovation are exactly what healthcare needs to dig out of the financial hole it’s in and self-correct. His unique approach to healthcare is shaking things up and making an impact where it matters.

More Influencers in Healthcare Collaboration

When Health IT (HIT) professionals do their jobs well, many people don't know they exist. Because of this, HIT has a growing number of rockstars who just don't get the attention they deserve. On this 10th anniversary of National Health IT week, we want to honor some of those influential HIT Heroes.

10 Influential HIT Heroes

When Health IT (HIT) professionals do their jobs well, many people don't know they exist. Because of this, HIT has a growing number of rockstars who just don't get the attention they deserve. On this 10th anniversary of National Health IT week, we want to honor some of those influential HIT Heroes.

3 Reasons You Should Attend the Health IT Leadership Summit

Atlanta, Georgia has quickly climbed the health IT mountain and arrived at the proverbial summit. Since the South shines in the world of technology, it’s no surprise that leaders in the economic, academic, and political sector decided to come together to unit leadership on an issue that everyone is quickly starting to care about: healthcare. The result is the in the annual Health IT Leadership Summit.

What’s your Healthcare Analytics Strategy?

Senior healthcare advisors agree that the future of medicine is largely described as a digital transformation process. But in a recent survey, leaders of US healthcare organizations reported that investments do not match strategic importance when it comes to analytics.