How to See Strategy As Planned Change

Why do you develop a strategy?

Whether you are part of a Fortune 500 organization or a sole proprietor, you want to take your company from point A to point B—with point B being your organization’s vision. In between points A and B is a gap of what you need to do or change in order to reach that vision. Thus, organizational change requires a strategy as much as strategy requires organizational and behavioral change.

What is strategy?

One definition states, "Strategy is about positioning an organization for sustainable competitive advantage. It involves making choices about which industries to participate in, what products and services to offer, and how to allocate corporate resources. Its primary goal is to create value for shareholders and other stakeholders by providing customer value.” (De Kluyver & Pearce, 2011). The late Warren Bennis noted that “leadership is the capacity to translate vision into strategy” or the ability to lead planned change.

This all seems fairly simple and straightforward. However, I see many people try to turn strategy development into both a science and art project making it very complicated in an effort to make it all things to too many people…


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