I know it sounds harsh. Your infographics may be beautiful and your e-books may be educational. But if the content you create isn’t collectively moving you toward your goal—or your team is struggling to get that content out the door—your content strategy isn’t working.
Building a strong content strategy is the best way to make sure your whole operation is on track and on the same page, but according to the Content Marketing Institute’s 2018 Content Management and Strategy Survey, 64% of content marketers struggle to build a scalable content strategy. It’s no surprise!
Do you need assistance with audience engagement strategy, technology, or content creation? We can help you expand and engage your audience with content-powered solutions. Contact our team below for a free consultation.
Electronic technologies provide mechanisms for easy delivery of answers to people’s questions and information needs. Because the cost of development and delivery of digital information is low, there are multiple ways for your members and your broader audience to obtain their desired information: Google, LinkedIn, event companies, vendors, and other associations.
Maintain Reach and Influence
Your market is very different than it was just a few short years ago. You may scratch your head about what you need to do to maintain your impact, your revenue, your reach, and your influence.
You must be on top of your game and constantly measure to determine if your actions are making an impact. Focusing on audience engagement, beyond those who pay dues, increases your reach and provides more opportunity to make a large impact in the market as a whole. To really benefit from an Audience Development Strategy, you need to do it right- and that means avoiding classic mistakes like the ones described below.
Your association can no longer thrive on traditional strategies for audience development. Your market is moving quickly and change is constant. You need to know if you are meeting the relationship and engagement demands of your audiences in the immediate. Ready to get started? Connect with our Executive Advisor team at Next Wave Connect and we can begin building a Strategic Audience Development Planthat achieves the maximum possible reach and value. Let’s connect today!
Associations have a strong differentiator from other types of businesses to leverage—the affinity of members and others who trust the organization and view its products and services largely without bias. Your foundations of MISSION and MONEY coexist in a near equal relationship, but we know that mission comes first. Transformation builds upon those foundations to increase organizational value, relevancy, impact, size and revenue. To accomplish those goals, your strategies can’t be TRADITIONAL. You must think outside the box and focus your efforts on identifying ways to not only expand your circle of constituents beyond your current members and targets, but also to engage them in an influential way.
Below is where we find many Associations in practice today. What side of the aisle does your organization fall?
Next Wave Connect partners with industry-leading associations to:
Are you ready to move your association across the aisle and experience a NEXT WAVE TRANSFORMATION? Regardless of your current size or revenue, Next Wave Connect can help you provide greater value to your current members, help you attract new members by becoming a recognized thought-leader in your industry, and accelerate your growth and revenue. Connect with our team today to learn more and explore our strategies for success.