Associations have a strong differentiator from other types of businesses to leverage—the affinity of members and others who trust the organization and view its products and services largely without bias. Your foundations of MISSION and MONEY coexist in a near equal relationship, but we know that mission comes first. Transformation builds upon those foundations to increase organizational value, relevancy, impact, size and revenue. To accomplish those goals, your strategies can’t be TRADITIONAL. You must think outside the box and focus your efforts on identifying ways to not only expand your circle of constituents beyond your current members and targets, but also to engage them in an influential way.
Below is where we find many Associations in practice today. What side of the aisle does your organization fall?
Next Wave Connect partners with industry-leading associations to:
Are you ready to move your association across the aisle and experience a NEXT WAVE TRANSFORMATION? Regardless of your current size or revenue, Next Wave Connect can help you provide greater value to your current members, help you attract new members by becoming a recognized thought-leader in your industry, and accelerate your growth and revenue. Connect with our team today to learn more and explore our strategies for success.
I admire them for some many reasons and I longed for a way to pick their brains. Receiving their recommendations not only gave me a chance to learn, but with each book, I strive to figure out the “why” behind it. Why did they choose this particular book? What was their biggest takeaway and lesson for me?