5 Audience Strategy Mistakes That Traditional Associations Make

Electronic technologies provide mechanisms for easy delivery of answers to people’s questions and information needs. Because the cost of development and delivery of digital information is low, there are multiple ways for your members and your broader audience to obtain their desired information: Google, LinkedIn, event companies, vendors, and other associations.

Maintain Reach and Influence

Your market is very different than it was just a few short years ago. You may scratch your head about what you need to do to maintain your impact, your revenue, your reach, and your influence.

• Can you grow into being the curator, the partner and/or the trusted provider?
• Can you be the relationship-based source for your audience and those you hope to reach?

You must be on top of your game and constantly measure to determine if your actions are making an impact. Focusing on audience engagement, beyond those who pay dues, increases your reach and provides more opportunity to make a large impact in the market as a whole. To really benefit from an Audience Development Strategy, you need to do it right- and that means avoiding classic mistakes like the ones described below.

Your association can no longer thrive on traditional strategies for audience development. Your market is moving quickly and change is constant. You need to know if you are meeting the relationship and engagement demands of your audiences in the immediate. Ready to get started? Connect with our Executive Advisor team at Next Wave Connect and we can begin building a Strategic Audience Development Planthat achieves the maximum possible reach and value. Let’s connect today!

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