Earlier this week we talked a little about repurposing content from your social channels into your member-only communities.
To be clear – what we’re talking about here is not simply re-promoting content you’ve already written on social media. We’re also not talking here about rewriting or updating old content posts in a new way.
There’s nothing wrong with re-promoting or rewriting – but repurposing content is about creating new content in a new medium based upon what you’ve already done.
We hear it all the time, “Our Association doesn’t have the resources to create new content for a virtual environment.”
You know that NOW is the time to get your members engaged socially. But wait-that’s easier said than done, right?
Ever feel like you’re reacting to low engagement metrics rather than working through an established, proactive plan to highlight value and benefit to your members? Do you know why you do the things you do as they pertain to creating content and working to evoke engagement within your association?
Before you stick with the same, tried-and-true (or maybe not-so-true) methods for effective member engagement in a virtual environment, try these must-have strategies: