Building Brand Champion Basics For Your Association

​Engagement matters for everyone. That’s what I learned last month at the 2017 Healthcare IT Marketing and PR Conference (HITMC) in Las Vegas. I had the distinct privilege of serving on a panel that focused on “How to Create Synergistic Relationships with Associations.” While my session was a lot of fun and truly enlightening, I was more intrigued by Gary Rhoads (learn more about Professor Rhoads here: http://bit.ly/2q8fEPy) and his presentation on “Creating Customer and Employee Engagement.” We all know that higher levels of customer and employee engagement lead to more positive business outcomes and higher shareholder wealth.  With Professor Rhoads, we focused more on the fact that few companies know how to create engagement.  So, how does that translate to your business for Associations? Simple.

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