Is A Digital Transformation Really Affordable For Your Association?

Wait, back up! Before we talk cost and strategy, let’s start at the foundational level and really define the ever-growing buzz word that is “digital transformation.” Digital Transformation (DT) is a term used widely and broadly today to cover the phenomenon of leveraging digital technology to provide new products, services, and even new businesses and new value propositions. DT ensures that organizations of all types (including associations and not-for-profits) are capable of extending their digital presence into new markets, driving optimal business practices, elevating their ability to share robust content, and further showcasing these organizations as a highly technological business entity. ​

​How Do You Create A Digital Transformation?

Going digital is not just deploying digital technologies – it is about reinventing your value proposition centered on your audience’s ecosystem.  Every successful association and not-for-profit will one day be a digital organization. Remember:

• Strategy drives digital transformation (core value propositions).
• The power of a digital transformation strategy lies in its scope and objectives.
• Success is realized through implementing an integrated set of audience, content, technology, and operational strategies

What Does A Digital Culture Look Like?

There are no silos. Initiatives and responsibilities are shared, not owned—collaboration is notable, and noticeable, in a digital organization. Strong governance and leadership buy-in provide structure. Training is ongoing, planned, and budgeted. Staff and board members understand the strategic value of digital investments.

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