Analysis paralysis with data is real and putting on your best performance is a must for any business. But oftentimes, Associations haven’t even rehearsed their lines for the show. What gives?
Don't let your Association become another statistic!
Where is the year going? Did someone rip pages off our calendar or what, because I have NO idea how we’re already in the MIDDLE OF JULY! The fireworks ended and we somehow just realized that the last two quarters of the year are HERE!
I think in the middle of ANYTHING, it’s pretty normal to lose sight of two really important things:
I know that’s not always how years, or businesses for that matter, are mapped out, but culturally, that’s often how we see it, right? Whenever a year ends, a lot of us throw out what didn’t work, we start a new race with new goals, fresh motivation, a brand new budget, and a whole lot of people seemingly joining us at the starting line! And with a bang, we jump right into it!
I know it sounds harsh. Your infographics may be beautiful and your e-books may be educational. But if the content you create isn’t collectively moving you toward your goal—or your team is struggling to get that content out the door—your content strategy isn’t working.
Building a strong content strategy is the best way to make sure your whole operation is on track and on the same page, but according to the Content Marketing Institute’s 2018 Content Management and Strategy Survey, 64% of content marketers struggle to build a scalable content strategy. It’s no surprise!
Do you need assistance with audience engagement strategy, technology, or content creation? We can help you expand and engage your audience with content-powered solutions. Contact our team below for a free consultation.