I know it sounds harsh. Your infographics may be beautiful and your e-books may be educational. But if the content you create isn’t collectively moving you toward your goal—or your team is struggling to get that content out the door—your content strategy isn’t working.
Building a strong content strategy is the best way to make sure your whole operation is on track and on the same page, but according to the Content Marketing Institute’s 2018 Content Management and Strategy Survey, 64% of content marketers struggle to build a scalable content strategy. It’s no surprise!
Do you need assistance with audience engagement strategy, technology, or content creation? We can help you expand and engage your audience with content-powered solutions. Contact our team below for a free consultation.
We’ve been busy. There are some that will read that previous statement and think to themselves, “Who is she kidding-I’m always busy.” And while that might be true, there is a massive difference between activity and performance. We can be efficient in a lot of things in our professional lives, without ever being effective.
Becoming More Effective
A few months ago, our leadership team at Next Wave Connect realized that it was time for a major shift in focus for our organization. Our platform had 20,000+ plus healthcare users, hundreds of communities, and ongoing engagement. But what we were missing is what our Founder, Ivo Nelson, refers to as our “edge.” What turns our software and services from a “nice to have” to a “need to have.” We had healthcare leaders on the site, but were they really having meaningful engagement? Was our site the vehicle to help these leaders truly transform the industry? Point blank-we needed to be more effective.