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Focusing On The Association Market

10/6/2016

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​We’ve been busy. There are some that will read that previous statement and think to themselves, “Who is she kidding-I’m always busy.” And while that might be true, there is a massive difference between activity and performance. We can be efficient in a lot of things in our professional lives, without ever being effective.

​Becoming More Effective

​A few months ago, our leadership team at Next Wave Connect realized that it was time for a major shift in focus for our organization. Our platform had 20,000+ plus healthcare users, hundreds of communities, and ongoing engagement. But what we were missing is what our Founder, Ivo Nelson, refers to as our “edge.” What turns our software and services from a “nice to have” to a “need to have.”  We had healthcare leaders on the site, but were they really having meaningful engagement? Was our site the vehicle to help these leaders truly transform the industry? Point blank-we needed to be more effective.

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    Author

    Calli Dretke
    President & CEO

    Calli stands at the forefront of one of the fastest moving Association Software industry trends: member engagement. Described by her peers as a “unicorn”, Calli exhibits passion, intellect, creativity and detailed execution in everything she does.

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