Recently, Marketing General Incorporated released their 2016 Membership Marketing Benchmarking Report. For the 8th straight year, MGI has conducted its Membership Marketing Benchmarking Survey to analyze and track the strategies and tactics that membership organizations use to recruit new members, engage and renew those members, and reinstate lapsed members. This annual report is one-of-a-kind. It provides insight on the membership enhancement strategies that 828 unique associations-spanning individual member associations, trade associations, and associations combining the characteristics of both-are using today and whether they are successful or not.
There is a multitude of information in this comprehensive report, but here are five stats that stood out when I read the report for the first time: