We’ve been busy. There are some that will read that previous statement and think to themselves, “Who is she kidding-I’m always busy.” And while that might be true, there is a massive difference between activity and performance. We can be efficient in a lot of things in our professional lives, without ever being effective.
Becoming More Effective
A few months ago, our leadership team at Next Wave Connect realized that it was time for a major shift in focus for our organization. Our platform had 20,000+ plus healthcare users, hundreds of communities, and ongoing engagement. But what we were missing is what our Founder, Ivo Nelson, refers to as our “edge.” What turns our software and services from a “nice to have” to a “need to have.” We had healthcare leaders on the site, but were they really having meaningful engagement? Was our site the vehicle to help these leaders truly transform the industry? Point blank-we needed to be more effective.
Pay Attention To The Data
So, we dove into the data. When we looked further into our member engagement metrics, three (3) major trends glared us right in the face:
So many important matters can compete for your attention in business that it’s often difficult to see the “wood for the trees.
Concentrating Our Focus
It was evident from the data that we needed to make the most of our market opportunities. Looking at the healthcare system, we needed to concentrate on a branch that:
Associations Align With Our Strategy
Its seemed simple. The answer was staring us right in the face. Associations. Our member engagement data had proven that you can have a constant flow of social postings between thousands of members, but that’s not really meaningful collaboration. True collaboration starts when you have a trusted circle of peers. Healthcare Associations are just that-like peers that already have established groups that NEED to communicate (committees, task forces, etc.). Plus, look at the timing for healthcare in general. In 2016, the trillion-dollar healthcare industry is continuing to experience extraordinary change spurred by the Affordable Care Act (ACA), the growth of large health systems, technological advances, and an emphasis on quality and outcomes. This being a presidential election year additionally promises heightened scrutiny and debate of healthcare policies and practice. Staying on top of new developments occurring at breakneck speed is not a new challenge for healthcare professionals. Fortunately, for every sector of the healthcare industry, there is at least one, if not numerous, professional associations and societies that focus on these issues.
So, when I say that we have been busy, TRUST ME. It has been a busy few months. We have been on the ground, in the field, and in your offices researching, listening, engaging, networking, and evaluating the Healthcare Association industry. We have focused on not just identifying – but truly understanding – what the big picture industry trends are and what our individual customers need to be successful.