Wait, back up! Before we talk cost and strategy, let’s start at the foundational level and really define the ever-growing buzz word that is “digital transformation.” Digital Transformation (DT) is a term used widely and broadly today to cover the phenomenon of leveraging digital technology to provide new products, services, and even new businesses and new value propositions. DT ensures that organizations of all types (including associations and not-for-profits) are capable of extending their digital presence into new markets, driving optimal business practices, elevating their ability to share robust content, and further showcasing these organizations as a highly technological business entity.
How Do You Create A Digital Transformation?
Going digital is not just deploying digital technologies – it is about reinventing your value proposition centered on your audience’s ecosystem. Every successful association and not-for-profit will one day be a digital organization. Remember:
What Does A Digital Culture Look Like?
There are no silos. Initiatives and responsibilities are shared, not owned—collaboration is notable, and noticeable, in a digital organization. Strong governance and leadership buy-in provide structure. Training is ongoing, planned, and budgeted. Staff and board members understand the strategic value of digital investments.
How Do You Know If You’re Ready To Transform?
Let's take a hard look at the foundation of your business strategies. What side of the aisle does your Association fall on? Traditional or Transformational?
If you find yourself sitting in the TRADITIONAL bucket too often, you might not be ready for a complete overhaul—but you needn’t sit around and wait, either. There are ways to couple existing applications and strategies with new resources and opportunities to begin a pattern of incremental changes.
“If you can’t change the culture, change the climate.”
You Don’t Have To Be Big To Be Digital
Would it surprise you to know that small organizations just might have an advantage to going all-in on digital? Here’s why:
Evaluating The Price Tag
Say it with me, “YES I CAN!”. If you’re thinking a digital transformation requires an overhaul of ALL your existing applications or platforms, STOP! You don’t have to start-over. Let's instead look to the places with low-hanging fruit-where you can couple existing solutions together and launch new applications to drive real results.
At Next Wave Connect, we have developed an integrated approach that leverages strategy, technology and operations to drive association growth, member engagement, and new business revenue. It’s a proven combination that works! What makes this approach transformational is that it is doable, scalable, and affordable. This solution is ideal for both volunteer-run chapters and mid to large-size associations alike because we do the heavy lifting; our staff, processes and technology ensure that your staff will realize incredible benefits not added burdens. The result: a comprehensive solution for your associations that’s affordable, easily integrates with existing applications, and drives reach and impact as well as generates new streams of revenue.
Next Wave Connect can deliver to you:
So, what's stopping you now from becoming a TRANSFORMATIONAL Association? Drop your thoughts or questions in the comments below. Our team loves to collaborate and engage with the "movers and shakers" inside the industry today.